In this episode of RIA+, Emigrant's Mark Bruno sits with Sam Lewis, the founder and CEO of Fruitful, a financial wellness solution that provides its clients, or its "members", with high-touch advice that is delivered in a largely digital experience. Fruitful's "guides" are already providing advice to thousands of NextGen investors, despite the company being a relatively new entrant to the marke. Lewis shares his perspective on how the needs and demands of younger investors are evolving, and how Fruitful is using digital platforms to provide more direct access to its team of CFPs, personalized investment portfolios and customized savings products. Fruitful has found a way to scale the delivery of advice, without compromising the role and importance of 1-to-1 relationships - and in the process, may offer a glimpse into the future of wealth management.
Learn more about Fruitful here.
Summary
Fruitful combines digital tools with one-on-one financial advice from certified professionals.
The platform targets younger investors with mobile-first, user-friendly experiences.
Advisors on Fruitful are called “guides” and provide personalized, accessible financial planning.
Customized investment portfolios are created based on individual goals and risk tolerance.
Integrated savings products help clients improve overall financial wellness.
Fruitful scales personalized advice without losing the human connection.
The platform emphasizes empathy and accessibility in modern financial advising.
Younger clients expect immediacy, transparency, and digital-first interactions.
Fruitful represents a shift toward scalable, trust-based advisory experiences.
The model showcases a hybrid future for financial advice: tech-enabled, human-delivered.